Percy & Founders

Percy & Founders


Words Kirk Truman

Photography Laurie Fletcher & James Brown


“We want to be the natural social hub that people want to go to not once a week, but two or three times a week.”

Peer and landowner, Hugh Percy, 1st Duke of Northumberland, is a name which is quietly synonymous with Fitzrovia. About the streets, subtle references to a man who developed and built on the name of our region from Percy Street to The Northumberland Arms are evenly spread. In 1755, Hugh Percy and a group of philanthropists came together and founded the Middlesex Hospital. Forward to today; for many, Percy and his founders would appear as but names in history. Now, on the site of the former Middlesex Hospital, a new reference to their legacy and the heritage of Fitzrovia has come to light. Sure to become as synonymous with the neighbourhood as Hugh Percy himself, Fitzrovia’s newest social destination Percy & Founders is a restaurant and bar which takes its name from Hugh Percy and the men who founded the Middlesex Hospital.

Having opened this spring, Percy & Founders is situated within the new Fitzroy Place development at a prominent corner where Berners Street and Mortimer Street meet, backing onto the soon to be unveiled Pearson Square. The restaurant is the first creation of Open House, the recently formed sister company to Cubitt House, renowned for its award-winning beautifully designed public houses in Belgravia, Knightsbridge, Pimlico and Marylebone – The Orange, Pimlico, being a particular favourite of mine. The formation of Open House marks the group’s evolutionary jump from a traditional pub to a contemporary, all-day dining venue.

Percy & Founders’ modern all-day dining is complemented by the different areas of the restaurant being tailored to a variety of needs at different times of the day – with a notable focus on ease and accessibility. Welcoming both reservations and casual walk-ins, the restaurant itself offers residents and visitors alike everything from morning coffee and breakfast through to lunch, dinner and evening cocktails. Alfresco dining is offered for the warmer months. Each section of Percy & Founders is purposefully designed to flow effortlessly into the next, thus making for a reassuringly comfortable venue. “We want to be the natural social hub that people want to go to not once a week, but two or three times a week,” says Open House Director Stefan Turnbull.

Great emphasis has been put on the design and finish of Percy & Founders, with the interior of the restaurant sympathetic to the heritage of Fitzrovia and its surrounding architecture. The logo of the restaurant is inspired by elements of the Percy family coat of arms. The Middlesex Hospital, and adjoining Grade II listed Fitzrovia Chapel at the rear, are echoed throughout the restaurant and bar with subtle nods to their respective styles: from bold colours, to patterns, textures and unique marble detail. The design philosophy of the restaurant appropriately centres on traditional craftsmanship with bespoke, handcrafted joinery throughout. The perfect combination of glass, brass and wood panelling paired with oak and terrazzo flooring make for a custom designed feel with surfaces hand-finished by oiling, brushing and oxidising – bespoke furniture honours both the style and substance of high modernism without being mistaken for nostalgic or retrograde.

Walking about the restaurant from the centre bar to the view directly into the restored Fitzrovia Chapel, the array of art collections by notable artists and illustrators is striking. Hanging from the ceiling above the central circular bench is a tailored piece by Alex Randall titled ‘The Butterfly Domes’, acting as a crossroads where a tree rests. When entering through the main entrance, directly on the left is the well-lit and traditionally styled cocktail bar for which there is a capacity of 65, with a mix of high and low level seating with four large Chesterfield sofas at the centre, and a marble topped bar. For the summer months, the large concertina windows can be folded open with comfortable window seats below each. On the far wall of the bar is another nod to the heritage of The Middlesex Hospital; ‘Acts of Mercy’ (Frederick Cayley Robinson 1916-1920), a collection originally commissioned and hung in the hospital itself. In part, Robinson’s collection represents the traumatic effects of conflict on patients sent back from the First World War.

To the right of the main entrance, adjacent to the cocktail bar, capable of seating 25 is The Reading Room. The casual feeling here is complemented by low furniture and window seats from which to work and relax: sumptuous fabrics, eye-catching glass light wall fittings and bookshelves (even some neatly tucked away copies of Fitzrovia Journal). On into the restaurant where there sits a series of dining spaces, again each tailored to different needs – all tables are centred around the central division bar. Here the Fitzrovia Chapel’s arresting interior can be viewed through a glass door – rest assured, a table here by the chapel is a real view to a kill. These areas are designed to host a variety of flexible private functions; from canapé receptions to sit down dinners.

Laid out along the left wall of the restaurant toward the stairwell, hangs the original 16 piece ‘A Rake’s Progress’ by British painter David Hockney (a 1960 adaptation of William Hogarth’s 1733 ‘A Rake’s Progress’), drawing attention to the challenges of social mobility and of maintaining one’s personal identity. At the far end of the restaurant it is difficult to distract yourself from the endearing pose of ‘Sick Dog’ by German painter, Michael Sowa, hung above the staircase. Where dogs were once as in abundance as guests in public houses, it seems appropriate for this be placed within the restaurant; Percy & Founders is a dog-friendly establishment.

Toward the far end of the restaurant, quickly stealing your attention is the superb open kitchen. Standing within this arena of creativity and buzz is a 1.5 tonne Maestro Venetti oven, custom designed for/by wonderful Executive Chef, Diego Cardoso. Standing before the kitchen are two high level sharing tables which allow for guests to experience the atmosphere and excitement of the kitchen through the Pyrolave pass, which is a glazed volcanic lava stone; past the kitchen, to the left and down the bespoke terrazzo and brass staircase leading to the lower ground floor, is the private dining room. Capable of seating 20 guests, and complete with its own bar, the dining room launched just last month. The versatile design of the space will be able to tailor to a number of different private functions such as drinks receptions, presentations, board meetings and family celebrations.

Percy & Founders Executive Chef, Diego Cardoso, has brought his wealth of experience to Fitzrovia, having previously worked in an array of some of the world’s most creative and exciting kitchens; most recently having worked as Head Chef at Angela Hartnett’s Murano. The all-day menu he has created features a fusion of simple British and modern European delights. There is a concise list of six starters, six mains, salads, sides and a dry-aged beef section. Mains such as the Sea Trout and Middle White Pork are delicious. There is also an all-day bar menu, including bar snacks – note the courgette wafers, cream cheese and Iberico ham, which are mesmerising. The restaurant is also open for breakfast at 7:30 throughout the week and has a weekend brunch menu – not forgetting a traditional Sunday Roast. Hand-in-hand with the menu itself, staff in the restaurant and bar are polite and informal, adding to the overall relaxed and casual setting at the heart of the neighbourhood.

Starters straight from Cardoso’s menu, such as the Lobster & Prawn Scotch Egg or Crispy Short Rib, make for a refreshing start to dinner, however, I was won over by a daily special; asparagus with quail eggs. Main dishes include Rib of Dry-aged Beef with baked bone marrow to share, Hand-made Linguine and Lamb Burger (harissa spiced mayo and sweet potato fries).

The restaurant’s salads include Grilled Chicken with crispy skin and Hot Smoked Salmon, with the options of sides in the form of Truffle Fries, Charred Greens and Mac & Cheese. Puddings are all presented with paired wines if desired and include Percy’s Mistresses (maple syrup butter), Yorkshire Treacle Tart and Lemon & Yoghurt. In switching between the traditional Old Fashioned fare and Percy & Founders’ own New-Old Fashioned, the drink offerings are respectably affordable, pairing wines from small grower labels alongside established producers, all of which are served by the glass, carafe and bottle.

From its attachment to the heritage of the Fitzrovia neighbourhood, and its respectful nods both in design and interior toward the site of the former Middlesex Hospital, Percy & Founders becomes as synonymous with the area as Hugh Percy himself. With summer now well on the rise, Fitzrovia’s newest all-day social destination is set only to flourish.

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