Tag Archives: fitzroy place

Fresh Lifestyle

Fresh Lifestyle


Words  Kirk Truman

Photography  Etienne Gilfillan


“This really began to give us a flavour of something much bigger… we’d only really started to scratch the surface with what we could do.”

 

In a prime location at the corner of Cleveland Street and Mortimer Street sits One Fitzroy. It’s home to US manufacturer and marketer of prestige beauty products, Estée Lauder, and at ground level you’ll find one of their highly-regarded collaborators. Few salon partners have warranted the respect of a leading hair care brand such as Aveda; Fresh Lifestyle, an independent boutique salon is one such partner, bringing the very best in premium hairdressing to the heart of Fitzrovia.

 

Fresh Lifestyle founders Wendy Lauricourt and Michael McLeod opened their first salon more than 14 years ago in Blackheath, South London. “It’s fair to say that the first location was very much the product of Wendy’s vision,” says Michael. “She’d always wanted to create her own marque, and when you have that drive things have a way of coming to fruition. We acquired the sub-lease on a tiny, run-down shop unit overlooking the heath, and with the help of family and friends we managed to create a distinctive space in which to launch our business. It opened in 2003, at that time Wendy was the only full-time hairdresser.”

 

Fast-forward two years and, with a team that had grown to 15, the fledgling project was now operating at near capacity. “We both felt we’d just started to scratch the surface with what we could do, and decided to take things to the next level,” says Michael. Wendy had previously lived and worked in Islington, and knew instinctively that the area’s demographics made it a perfect fit for Fresh Lifestyle’s brand. So, in 2006, Wendy and Michael took on their second location, this time in Upper Street, a stone’s throw from Islington Green. “The increased footprint enabled us to develop the concept from hair salon to lifestyle salon, with a dedicated retail zone at the front of the premises and a spa area to the lower level,” says Wendy. The success of this revised concept inspired them to acquire larger premises for their original Blackheath operation, and in 2009 the partners opened their second Lifestyle Salon in this well-heeled village setting.

 

The partnership with Aveda has been a constant from the inception of the original salon to the present day. “We originally partnered with Aveda because of the synergy between our two brands – a synergy that has fuelled the growth of our business,” says Michael. “It’s probably fair to say that we’re now one of Aveda’s most respected UK partners, to the extent that Estée Lauder invited Fresh Lifestyle to represent the Aveda brand within their UK and Ireland Head Office premises; for us, it’s a huge compliment.”

 

Fitzrovia’s unique mix of retail, business and residential premises, together with the neighbourhood’s bohemian heritage, meant the invitation from Estée Lauder was too good to pass up, and Fresh Lifestyle Fitzrovia opened its doors here in April 2016. The brand-new, double-height space, with floor to ceiling glazing on two sides, is bright and spacious. It looks particularly good from the vantage point offered by the comfy bespoke leather armchairs and with views onto Mortimer Street, you could be forgiven for thinking you were in one of the leafier portions of downtown Manhattan.

 

This bespoke salon space exudes calm and tranquillity, in keeping with the partners’ vision for the perfect guest experience. The faultless technical service on offer – be it cut, colour, or style – goes without saying, but Michael and Wendy feel that it’s equally important to create ‘me time’ for Fresh Lifestyle’s guests. From the stress-relieving rituals that accompany each service, to the hypnotic comfort of the full-body massage chairs in the secluded shampoo zone, everything is geared towards ensuring that visitors leave feeling great. And to ensure that you leave looking great too, each service is carried out by a specialist cut or colour professional dedicated to ensuring that you’re comfortable with and confident about the service you’ll enjoy. At this unique Fitzrovia crossroads spot, Fresh Lifestyle’s brand continues to thrive, showcasing the very best in all things hair for both men and women.

The Larder

The Larder


Words & Photography Kirk Truman


“…we are proud to be serving the local neighbourhood and the residents of Fitzroy Place as an all day café, wine bar and store.”

From Old French lardier, larder originates from Middle English, denoting a store of meat. A room or large cupboard for storing food; the newest addition to the recently unveiled Pearson Square, Fitzroy Place, is sat opposite restaurant Percy & Founders, with both being founded by Open House, whom also opened The Lighterman in King’s Cross earlier this year. Having been well-received when opening earlier this year in February, neighbourhood café and store The Larder based at the heart of Fitzrovia are greeting summer by extending their opening hours into the evening to create a casual dining vibe.

Located less than 5 minutes from Oxford Street, The Larder offers all day food and drinks, from morning coffee through to breakfast, lunch and afternoon snacks, with all available to eat in or take away. Giving stunning views of the recently restored Fitzrovia Chapel, The Larder is a wonderful and carefully crafted addition to the first public square to have been built in London in over 100 years. It has come to establish itself among local residents and those working in the area, as has the square which it is in. “We are proud to be serving the local neighbourhood and the residents of Fitzroy Place as an all day café, wine bar and store.” says Open House director, Justin Thomas. “The evening vibe changes to create a chilled wine bar experience with charcuterie and cheese boards to share, accompanied by a wealth of wine by the glass and bottle, as well as craft beers and cider.”

A regular trend among like-minded independent cafés, the decor is well styled and refined. The Larder feels like a home away from home; a place to indulge, to work or relax. Entering from Pearson Square, for a lunchtime retreat or an evening drink, the environment is welcoming and tasteful from corner to corner. Staff are friendly and genuine, the environment is relaxed and informal. Though what is primary in defining The Larder here in Fitzrovia, is its place as a café and both a store with the aim of becoming an alternate outlet for Fitzrovia locals. With many cafés, bars and restaurants having begun to fluctuate between being cafés by day and speakeasies by night, The Larder is all of the above much more. Changing on a seasonal basis to adapt and cater to the needs of local residents, The Larder’s offerings vary from strawberries and clotted cream, to organic milk, butter, cheese olive oils and pastas. Their aim is to be a destination for Fitzrovia residents and those working in the area, adapting to the needs and requirements of those whom frequent it. “…we’re also your local store for home and office provisions, anything from a pint of milk or bottle of wine to a loaf of bread or a corkscrew” says Justin. “We strive to source all our produce from as little distance away as possible, concentrating very much on the British Isles.” In line with this, it is encouraged that regulars feedback on exactly what they feel would sit well on their shelves.

Host to a range of provisions from charcuterie to freshly ground coffee and cheese, artisan chocolate and vegetables, The Larder offers a respectable and modest array of home essentials. Using sustainable produce from local British farms, The Larder has created a menu which offers carefully balanced health-conscious options and daytime snacks. With their breakfast menu ranging from granola & yoghurt to fruit salads, the scrambled eggs on toast has become a notable favourite of my own, as has their specialist blended coffee, produced in Dorset by family-run Reads Coffee Roasters (perfect when accompanied by a gluten-free sea-salt caramel brownie). A range of options are available that encourage healthy eating, from dishes high in protein to a range of freshly-squeezed juices. Takeaway or eat in salads change on a daily basis, varying from grilled chicken breast to marinated salmon, with other popular lunchtime options including freshly baked quiches, pies and sandwiches. Come the evening, the daytime café buzz transitions into a relaxed and casual evening vibe, accompanied by music and candles.

With summer now well underway, The Larder has welcomed in the season with a new evening menu. With summer drinks a focus in-store, a selection of biodynamic and organic wines are on offer, with monthly wine tasting take place on the 1st Thursday of every month between 5.30pm – 10pm. The Larder’s own house red and white wine are sold in returnable glass bottles at £13 – modestly refillable for just £10. Their inaugural event took place on June 2nd coinciding with English Wine Week, with a flight of 3 wines having been available to guests produced by small estates on British shores. Their events, under the guise of ex Head Sommelier at Murano, Beverage Director Marc-Andrea Levy, shall continue to explore a range of topics in the coming months.

A modest and required addition to the newly unveiled Pearson Square, The Larder is a well executed and thought out creation by Open House based in the heart of Fitzrovia, and the West End. Whether yours is a craft beer or a white wine, The Larder is a refreshing pitstop for breakfast, lunch or evening supper. Pearson Square itself is very much in its infancy having only opened to the public early this year. During this years summer, and on into the months to come it is set to be the familiar stomping ground of anybody living or working in the neighbourhood, with The Larder as its centre.

Middlesex Voices

Middlesex Voices


Words Kirk Truman

Illustrations Ross Becker


“I want it to be immersive and to resonate. I want people to feel something…”

Voice by voice, Fitzrovia has come to reveal much about itself in recent years. Independent, creative, and far from the madding crowd: this is the Fitzrovia we know today. Among the many voices of today’s Fitzrovia, though, many of us have also heard those of its history – a history often bound up with medicine and healthcare, and especially with the Middlesex Hospital. It was a place that took on a deeply personal significance for many people, both local and from afar, and now the past of the hospital and its many stories are set to come back to life. This June will see the launch of a new annual Fitzrovia-based music festival called FitzFest, helmed by festival director, Fitzrovia resident and musician Daniel Bates. Through the musical talent of Robin Rimbaud, alias Scanner, the memories of people whose lives were intertwined with the Middlesex Hospital will be explored through an installation at the recently restored Chapel.

Scanner has created a body of work that explores the connection between sound, space and image. He makes absorbing, multi-layered sonic pieces that manipulate technology in bewildering ways and across a range of genres. Since the early 1990s, he has been involved with producing various concerts, installations and recordings, often collaborating on projects with the likes of Bryan Ferry, Wayne MacGregor, Steve McQueen and many more, as well as putting out acclaimed albums of contemporary electronic music, such as Mass Observation (1994), Delivery (1997), and The Garden is Full of Metal (1998). Now, turning his attention to Fitzrovia, he is creating a work for FitzFest that will evoke memories of the now demolished hospital that stood for so long at the area’s heart and bring its only surviving building back to life.

Following the closure of the Middlesex Hospital 11 years ago, the future of its grade II listed chapel looked uncertain. Now, with the Fitzroy Place development finalised and the chapel incorporated into the design of the new structure, what once stood at the centre of the hospital will be open to visitos again, having benefitted from a thorough £2m restoration. The chapel was built and designed by one of the great Victorian architects, John Loughborough Pearson (1817-1897), after whom the newly unveiled Pearson Square is named. Built in red brick and decorative marble, with later mosaic additions, the chapel was completed in the mid-1920s. It is laid out as a simple rectangular nave with a small ante-chapel at the west end, lined with white marble memorial tablets with incised inscriptions that provide a valuable record of the building’s past. As you enter today, a newly added plaque greets you – a prominent reminder of the Middlesex Hospital. Now, the trustees of the Chapel Foundation will ensure that its long history, which began over a century ago, is preserved for the future.

Originally opening as an 18-bed infirmary on Windmill Street, the Middlesex Infirmary moved to Mortimer Street in 1757, where it became the Middlesex Hospital. Various extensions were added to the original building, but by 1924 the building was found to be structurally unsound. It was replaced by a completely new building (constructed in stages to avoid having to close the hospital), which was completed in 1935. Back in the hospital’s heyday, many nurses, nuns and hospital staff lived locally in Fitzrovia. In December 2005, after almost 250 years of being based on Mortimer Street, Middlesex Hospital finally closed its doors, with the main building and three-acre site earmarked for sale to developers. When the hospital was demolished in Spring 2008, the unconsecrated 1890 chapel was preserved, along with the historic facade on Nassau Street and corner building on Mortimer Street.

The work that Scanner plans to create for his installation will be an attempt to evoke the past, present and future of the chapel and the memories and voices of all those for whom the Middlesex Hospital was an important place. The piece will grow out of a series of recorded interviews with people connected to the hospital, prepared by festival director Daniel Bates, forming the basis of a soundscape which will run 24 hours a day throughout the festival. Launching on the first evening of FitzFest, the soundscape will be accompanied by improvisations from a variety of musicians throughout its tenure, responding to the music composed by Scanner. The musicians will work continuously in shifts throughout the day, true to the working patterns of the medical staff of the former hospital. Open to the general public up until the closing concert several days later, this is likely to be the longest period for which the chapel will ever be open to visitors.

For Scanner, events in his recent family life have made the atmosphere and acoustics of hospitals significant, transforming the Middlesex Voices project into something much more personal: a reflection on the beginning and end of life. “It is interesting how sound works: you sort of listen to it, but you kind of don’t,” he tells me. “I want to create something that is contemplative. I would still argue that music today is something that is crucial in life – something that has to be experienced. Whether you buy music, whether you attend concerts, it still plays such a vital role in the well-being of people and in bringing them together,” says Scanner. “Hospitals are very much about allowing space for people to heal. I want to use a combination of voices that tell stories, but with the use of electronic and acoustic instruments, which I record and process, that will actually be very warm. To me, it needs to be engaging, it needs to draw you into the space, it needs to keep you there… in a sense, it won’t have any sharp edges. I want it to be immersive and to resonate. I want people to feel something. I want it to resonate with the passion people felt for the hospital. I want it to touch the heart and the mind. I want it to make people think about time.”

As a creative response to a building with many emotive memories and associations, a place at the beginning and end of many peoples’ lives, Middlesex Voices will be very much be at the centre of the festival. Both Daniel and Scanner express hopes that the installation could even become a regular feature during what will hopefully be an annual event.

FitzFest kicks off in June, and as well as Middlesex Voices will include a performance by celebrated German clarinettist Jörg Widmann of Carl Maria von Weber’s Clarinet Quintet – in the very room on Great Portland Street in which Weber is thought to have died. Supported by the Arts Council of England and backed by a number of local businesses, organisations and partners, the festival is set to become an annual addition to the Fitzrovia calendar, staging a series of concerts and events that will celebrate the music and art of the neighbourhood. In addition to the festival’s musical focus, a number of community-led events, including workshops at All Souls Primary School, talks, exhibitions, and guided walks highlighting the cultural history of Fitzrovia, will be added to the schedule.

Percy & Founders

Percy & Founders


Words Kirk Truman

Photography Laurie Fletcher & James Brown


“We want to be the natural social hub that people want to go to not once a week, but two or three times a week.”

Peer and landowner, Hugh Percy, 1st Duke of Northumberland, is a name which is quietly synonymous with Fitzrovia. About the streets, subtle references to a man who developed and built on the name of our region from Percy Street to The Northumberland Arms are evenly spread. In 1755, Hugh Percy and a group of philanthropists came together and founded the Middlesex Hospital. Forward to today; for many, Percy and his founders would appear as but names in history. Now, on the site of the former Middlesex Hospital, a new reference to their legacy and the heritage of Fitzrovia has come to light. Sure to become as synonymous with the neighbourhood as Hugh Percy himself, Fitzrovia’s newest social destination Percy & Founders is a restaurant and bar which takes its name from Hugh Percy and the men who founded the Middlesex Hospital.

Having opened this spring, Percy & Founders is situated within the new Fitzroy Place development at a prominent corner where Berners Street and Mortimer Street meet, backing onto the soon to be unveiled Pearson Square. The restaurant is the first creation of Open House, the recently formed sister company to Cubitt House, renowned for its award-winning beautifully designed public houses in Belgravia, Knightsbridge, Pimlico and Marylebone – The Orange, Pimlico, being a particular favourite of mine. The formation of Open House marks the group’s evolutionary jump from a traditional pub to a contemporary, all-day dining venue.

Percy & Founders’ modern all-day dining is complemented by the different areas of the restaurant being tailored to a variety of needs at different times of the day – with a notable focus on ease and accessibility. Welcoming both reservations and casual walk-ins, the restaurant itself offers residents and visitors alike everything from morning coffee and breakfast through to lunch, dinner and evening cocktails. Alfresco dining is offered for the warmer months. Each section of Percy & Founders is purposefully designed to flow effortlessly into the next, thus making for a reassuringly comfortable venue. “We want to be the natural social hub that people want to go to not once a week, but two or three times a week,” says Open House Director Stefan Turnbull.

Great emphasis has been put on the design and finish of Percy & Founders, with the interior of the restaurant sympathetic to the heritage of Fitzrovia and its surrounding architecture. The logo of the restaurant is inspired by elements of the Percy family coat of arms. The Middlesex Hospital, and adjoining Grade II listed Fitzrovia Chapel at the rear, are echoed throughout the restaurant and bar with subtle nods to their respective styles: from bold colours, to patterns, textures and unique marble detail. The design philosophy of the restaurant appropriately centres on traditional craftsmanship with bespoke, handcrafted joinery throughout. The perfect combination of glass, brass and wood panelling paired with oak and terrazzo flooring make for a custom designed feel with surfaces hand-finished by oiling, brushing and oxidising – bespoke furniture honours both the style and substance of high modernism without being mistaken for nostalgic or retrograde.

Walking about the restaurant from the centre bar to the view directly into the restored Fitzrovia Chapel, the array of art collections by notable artists and illustrators is striking. Hanging from the ceiling above the central circular bench is a tailored piece by Alex Randall titled ‘The Butterfly Domes’, acting as a crossroads where a tree rests. When entering through the main entrance, directly on the left is the well-lit and traditionally styled cocktail bar for which there is a capacity of 65, with a mix of high and low level seating with four large Chesterfield sofas at the centre, and a marble topped bar. For the summer months, the large concertina windows can be folded open with comfortable window seats below each. On the far wall of the bar is another nod to the heritage of The Middlesex Hospital; ‘Acts of Mercy’ (Frederick Cayley Robinson 1916-1920), a collection originally commissioned and hung in the hospital itself. In part, Robinson’s collection represents the traumatic effects of conflict on patients sent back from the First World War.

To the right of the main entrance, adjacent to the cocktail bar, capable of seating 25 is The Reading Room. The casual feeling here is complemented by low furniture and window seats from which to work and relax: sumptuous fabrics, eye-catching glass light wall fittings and bookshelves (even some neatly tucked away copies of Fitzrovia Journal). On into the restaurant where there sits a series of dining spaces, again each tailored to different needs – all tables are centred around the central division bar. Here the Fitzrovia Chapel’s arresting interior can be viewed through a glass door – rest assured, a table here by the chapel is a real view to a kill. These areas are designed to host a variety of flexible private functions; from canapé receptions to sit down dinners.

Laid out along the left wall of the restaurant toward the stairwell, hangs the original 16 piece ‘A Rake’s Progress’ by British painter David Hockney (a 1960 adaptation of William Hogarth’s 1733 ‘A Rake’s Progress’), drawing attention to the challenges of social mobility and of maintaining one’s personal identity. At the far end of the restaurant it is difficult to distract yourself from the endearing pose of ‘Sick Dog’ by German painter, Michael Sowa, hung above the staircase. Where dogs were once as in abundance as guests in public houses, it seems appropriate for this be placed within the restaurant; Percy & Founders is a dog-friendly establishment.

Toward the far end of the restaurant, quickly stealing your attention is the superb open kitchen. Standing within this arena of creativity and buzz is a 1.5 tonne Maestro Venetti oven, custom designed for/by wonderful Executive Chef, Diego Cardoso. Standing before the kitchen are two high level sharing tables which allow for guests to experience the atmosphere and excitement of the kitchen through the Pyrolave pass, which is a glazed volcanic lava stone; past the kitchen, to the left and down the bespoke terrazzo and brass staircase leading to the lower ground floor, is the private dining room. Capable of seating 20 guests, and complete with its own bar, the dining room launched just last month. The versatile design of the space will be able to tailor to a number of different private functions such as drinks receptions, presentations, board meetings and family celebrations.

Percy & Founders Executive Chef, Diego Cardoso, has brought his wealth of experience to Fitzrovia, having previously worked in an array of some of the world’s most creative and exciting kitchens; most recently having worked as Head Chef at Angela Hartnett’s Murano. The all-day menu he has created features a fusion of simple British and modern European delights. There is a concise list of six starters, six mains, salads, sides and a dry-aged beef section. Mains such as the Sea Trout and Middle White Pork are delicious. There is also an all-day bar menu, including bar snacks – note the courgette wafers, cream cheese and Iberico ham, which are mesmerising. The restaurant is also open for breakfast at 7:30 throughout the week and has a weekend brunch menu – not forgetting a traditional Sunday Roast. Hand-in-hand with the menu itself, staff in the restaurant and bar are polite and informal, adding to the overall relaxed and casual setting at the heart of the neighbourhood.

Starters straight from Cardoso’s menu, such as the Lobster & Prawn Scotch Egg or Crispy Short Rib, make for a refreshing start to dinner, however, I was won over by a daily special; asparagus with quail eggs. Main dishes include Rib of Dry-aged Beef with baked bone marrow to share, Hand-made Linguine and Lamb Burger (harissa spiced mayo and sweet potato fries).

The restaurant’s salads include Grilled Chicken with crispy skin and Hot Smoked Salmon, with the options of sides in the form of Truffle Fries, Charred Greens and Mac & Cheese. Puddings are all presented with paired wines if desired and include Percy’s Mistresses (maple syrup butter), Yorkshire Treacle Tart and Lemon & Yoghurt. In switching between the traditional Old Fashioned fare and Percy & Founders’ own New-Old Fashioned, the drink offerings are respectably affordable, pairing wines from small grower labels alongside established producers, all of which are served by the glass, carafe and bottle.

From its attachment to the heritage of the Fitzrovia neighbourhood, and its respectful nods both in design and interior toward the site of the former Middlesex Hospital, Percy & Founders becomes as synonymous with the area as Hugh Percy himself. With summer now well on the rise, Fitzrovia’s newest all-day social destination is set only to flourish.