Words Kirk Truman
Portraits Oliver Mills
“Its always been about questioning creativity, and unearthing its mystery. The true essence of how somebody got somewhere is what my show is all about…”
I first met Ricky Richards earlier this year, during the summer. He’d taken the time to get in touch having read through our latest issues, with the intention of featuring me on his regular podcast. I agreed, and we met at Factory Studios on Fitzrovia’s Margaret Street. Having looked a little into his background, and the nature of his podcast, I’d expected to meet a hard-headed, thirty-something entrepreneur; instead, the Ricky Richards I sat down with was a completely different person from that of my imagination: an amiable young man still in his twenties. We spoke for about an hour in a recording studio, where Ricky quizzed me about various aspects of my career, the origins, concept and creation of the Journal and my future ambitions. He dug deep and went personal. He wasn’t afraid to speak his mind in trying to uncover the secrets of my creative output and entrepreneurship. There’s a rare spark about Ricky: he’s the type who’ll go all the way.
Ricky is originally from North Devon, and from an early age gravitated towards creativity and sport. “I’ve never really fit the creative stereotype. I look more like a BNP member than a creative, so it’s a nice surprise when people discover I’ve got a visual eye and a love of learning.” His primary interest shifted from sport to graphic design following a bleed on the brain as a youngster. Starting out as a designer, before becoming an Art Director, Ricky put in time with a number of ad agencies, including Wieden + Kennedy, AKQA and Ogilvy, working on everything from global print campaigns and brand designs to directing TV and music videos. “After the brain bleed, I guess it gave me a different appreciation of life, and I vowed to never waste a day again. As a result of the incident, I stopped playing as much sport and focused on my design,” he says. “When I first moved to London my design was taking off, thanks to a little Behance hackery, and I became one of the regulars on the freelance circuit in the city. I was working my way through a number of agencies, always with other projects on the side.”
Living in London, Ricky was drawn to podcasts, which he’d listen to on a regular basis during his daily commute. “I found them to be an incredible way to learn while I was travelling. I became so obsessed with them that it felt like every sentence which came out of my mouth was made up of something I’d heard,” he says. “In the end, my colleagues kept telling me to start my own, as all I did was talk about other people’s!” He felt that there was no real excuse not to give it a try. After all, there were no obvious downsides – it was a viable idea which gave him the perfect opportunity to meet like-minded people whose careers intrigued him.
Ricky has frequently come across branding commissions, and it was one of these that led to him meeting filmmaker (and now friend) Rhys Chapman. Chapman was working on his film Wonderkid, about homophobia in football, a high-profile project with Sir Ian McKellen set to record the film’s voiceover at Factory Studios. It was Rhys who introduced Ricky to the studio, where he soon began recording his regular podcasts. Ricky’s eponymously titled show, Ricky Richards Represents, is recorded on a weekly basis here in Fitzrovia. His conversational approach towards interviews has been put to excellent use in speaking with many of London’s leading creators and innovators. The podcast has featured the likes of Will Hudson, founder of It’s Nice That, David Pugh Jones, ex-Strategy Director for Buzzfeed and Microsoft, and Andrew Diprose, Creative Director of Wired UK and PPA designer of the year. “The very first guest was Rhys – it felt appropriate. We tested it out. It was all very low-tech stuff at this stage – just me with a USB microphone. We delved into personal questions, and tried to figure out the motivations behind his work,” Ricky says. “We only have so many days on this planet, so I like to uncover people’s motivations and philosophies, and, in the process, unearth the mysteries of creative excellence and entrepreneurship. The hope is that others can take that learning and steer their life in the direction they want rather than just being another cog in the wheel. I’ve always been fascinated by people and their path into what they do. It’s one of the main reasons I wanted to do the podcast. At first, I started with what I thought were my most interesting friends, and then leveraged that to approach people who have carved out their own path or have interesting outlooks on life.”
Moving beyond his circle of friends and acquaintances, Ricky has continued to approach individuals whose work appeals to him and has now built up an extensive catalogue of interviews – which is how our own conversation began. The podcast goes out to an audience of professionals interested in personal development and strategic thinking. Like Ricky, his listeners seek out advice and unique insights that they wouldn’t perhaps get in their day-to-day lives. His work as a designer and his still relatively new podcast have helped demonstrate that, at the age of 27, Ricky has a bold future ahead of him as an entrepreneur. Ricky Richards is one of those people who possesses exactly the right balance of entrepreneurship, talent and enthusiasm to get things happening – to turn an interest into a successful business. I am confident that, given time, his commitment and passion will lead to great things.