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Ten Health & Fitness

Ten Health & Fitness


Words Kirk Truman

Photography Si Melber


“Ten has become the Dynamic Pilates and Physiotherapy destination of choice for discerning Londoners…”

What is Ten Health & Fitness I wonder? Fitzrovia has evolved and adapted to the times through the decades. Once the home of London’s rag trade, today Great Titchfield Street has given birth to a wave of thriving businesses ranging from dining, some of the best cafes in Central London and a growing centre of health and fitness. Ten Health and Fitness is on a mission to celebrate endorphins in London. With 8 sites throughout our city, they arrived in Fitzrovia around mid last year on Great Titchfield Street, in the heart of the neighbourhood.

As you enter Ten on Great Titchfield Street, this perfectly designed and light-filled space quickly captivates you. Neighbouring one of the best salons in Central London, The Kings Canary, the space is light and welcoming. At ground level is the reception and retail space, with a private training room on a skylit mezzanine. Changing rooms and a Reformer Pilates studio are on the floor below. At Ten, all classes are intimate – with never more than 10 people in a session – with workouts designed around your specific needs and goals. The Ten experience is very different from the typical London gym offer. Instead, its all about you: when you want to train and how you want to train. Ten is open 7 days a week, with no dedicated membership or joining fees.

All too often we find we’ve been slumped over a desk since, well, forever. The harmful postural effects of our sedentary working lives are well documented. So if that’s you, it’s probably time to stand up and visit Ten Health and Fitness when you find the time. Ten offers Dynamic Reformer Pilates classes, Private Pilates, Physiotherapy and Massage Therapy. They are able to reverse damaging postural patterns while building strength, conditioning your core, and sculpting your glutes. Their new Fitzrovia studio is super sleek and well positioned along one of the most dynamic streets the neighbourhood has to offer.

For Ten it’s all about helping their clients enjoy the time they spend exercising. Ten wants their clients to love that post-workout buzz, and love how quickly they’re able to see and feel the benefits. As we all know perhaps all too well, if the experience of exercising isn’t positive, welcoming and enjoyable, there’s little point at all. Everything at Ten is designed to help clients feel  this way, and help them achieve their body goals. A big part of this lies with the carefully selected trainers at Ten, chosen for their attitude and approach as well as their expertise. Whether teaching small-group classes, or bespoke one-to-one sessions for clients looking to enjoy the privacy and individual attention required to work toward their own personal goals, Ten’s trainers are amongst some of the most expert and highly trained in their field that you’ll find just about anywhere.

Another area of focus for Ten is their in-house Physiotherapy and Sports Massage. Therapists are an integral part of all Studio teams, with Physiotherapists recognised by all the major private health insurance companies. This integrated combination of therapy and exercise feeds into Ten’s latest venture, TenClinical, which provides specialist clinical exercise prescription to clients with life altering clinical diagnoses (primarily oncology, cardiac, diabetes, and women’s health issues). With strong relationships with London’s leading hospitals, consultants and surgeons, many of their clients are referred directly to them. Sessions are led by qualified and clinically experienced physical trainers, with fully integrated physiotherapy support. To explain the difference between a personal training session, and a TenClinical appointment, the latter are focused on improving quality of life post-diagnosis, during and after treatment, and goals are dictated by the client’s needs rather than their wants. It’s that simple.

“…it turned out to be genuinely and positively life-changing for me… and so the idea for Ten was born. Call it fate if you will.”

With a background in Marketing, the impetus for Ten came from a car accident for founder Joanne Mathews back in 2006. “It didn’t feel very happy at the time, but it turned out to be genuinely and positively life-changing for me” she says, “I was in in a rehab gym where I was recovering from back and pelvic injuries, and so the idea for Ten was born. Call it fate if you will.”

Joanne started the business as TenPilates, with the first studio opening in Notting Hill in 2007. Over the years it evolved into Ten health and Fitness as she added more products and services, and more Studios.  10 years on, Ten Health & Fitness has more than 160 team members spread over 8 London locations. “Ten has become the Dynamic Pilates and Physiotherapy destination of choice for discerning Londoners…” she says, “As a former county-level swimmer and squash player, sport and exercise has always played an important role in my life. With first-hand experience of the challenges and frustrations of trying to remain fit and healthy while managing injury, I know the importance of a holistic approach to health and exercise.” As Ten expanded and grew, Joanne’s commitment to an expert, energising and empowering end-to-end fitness solution, combined with a love of business and people, has enabled Ten to become the boutique fitness destination we know today, across London and here in Fitzrovia.

Visit Ten Health & Fitness in store at 83 Great Titchfield Street or online to enquire about bookings & treatments.